How AI Tools Will Change the Way Coaches Grow in 2025

As the coaching industry continues to evolve, artificial intelligence (AI) is transforming how coaches market, manage, and grow their businesses. Gone are the days when you had to spend hours creating content, managing client schedules, or brainstorming marketing strategies. In 2025, AI tools will no longer be a luxury or something to consider using in the future—they’ll be up close and available to all and an essential set of tools for coaches who want to maximise their business.

But with so much news and seemingly endless possibilities for using AI, you might wonder where on Earth to begin. So, here are five areas I see AI revolutionizing the coaching industry and how you can leverage each to grow your business.

1. Content Creation Made Easy

AI-powered tools like ChatGPT and Jasper make content creation faster and more efficient. Need a blog post, email campaign, or social media captions? These tools generate ideas, drafts, or even pieces in minutes. My one caveat is never to cut and paste what AI might come up with, but instead, use it as a starting point to create, write, or create your ideas. 

For example, if you’re a life coach, you can use AI to brainstorm blog ideas tailored to your niche or write engaging LinkedIn posts that attract potential clients. Then, by automating this task in terms of scheduling, you can focus more on coaching and less on staring at a blank screen.

2. Personalized Client Experiences

AI isn’t just about automation—it’s about personalization. Many of the most popular platforms coaches already use, such as HubSpot and ActiveCampaign, use AI to analyze client behaviour and tailor communications accordingly.

Imagine sending targeted email campaigns to clients based on their goals or engagement history. If a client hasn’t booked a session or a subscriber hasn't opened an email in a while, an AI-powered CRM can automatically suggest a follow-up email offering a special discount, relevant resource or some other incentive to hopefully reengage and add value for that person.

3. Streamlined Scheduling and Admin Tasks 

AI assistants like Calendly, Acuity Scheduling, and Kajabi have made booking calls and managing schedules accessible. But in 2025, AI tools will integrate even more directly with workflows, whichever calendar software you use.

For instance, tools like Motion can prioritize tasks based on deadlines, automatically rearranging your calendar to optimize productivity. This means less time juggling admin work and more time delivering value to your clients.

4. Professional Video Production Without the Hassle 

Video content remains king in marketing, and AI tools like Descript and Canva are empowering coaches to create professional-looking videos with less effort than traditional video editing.

Descript allows you to edit videos by editing text, while Canva has AI tools to generate video templates and provide animations and captions in seconds. Whether you’re filming videos for YouTube, Instagram, TikTok, or content for an online course, these tools make it easy to produce high-quality content that attracts clients and provides value.

5. AI for Strategic Insights 

As a professional building a thriving coaching business, you need a constant flow of data to help you grow and nurture that business. AI tools like Notion AI or Kajabi’s analytics features provide insights into what’s working and what’s not. From tracking website performance to analyzing which emails get the most open rates or clicks, AI helps you decide where to invest your time and energy when producing new content or developing deeper insights.

Embrace the Future of Coaching

AI is no longer a futuristic concept—it’s here and transforming the coaching industry. By adopting these tools, you can save time, grow your reach, and deliver more value to your clients.

Ready to see how these AI tools can work for you? Start small—experiment with one tool that aligns with your current business needs. As you become more comfortable, you’ll wonder how you ever ran your coaching business without them.

Want To Create A Coaching Business Like Mine?

As you probably know, I use Kajabi throughout my business—on my website, blog, newsletters, online courses, coaching calls, and everything else. If you want to find out if it is for you, then CLICK HERE to sign up for an exclusive 30-day FREE trial. 

Which AI tool will you try first, or are you using one already? Let me know in the comments or reply to this email—I’d love to hear about your experiences!